CHAPTER THREE - DEEPENING UNDERSTANDING AROUND YOUR IDEA.

The previous chapter has given us many options as to what to do to generate ideas.

Now this chapter takes us to a whole new level – how to generate money from your idea by understanding the services you intend  to render. The bottom line is how to transform your great idea into a money making venture. To get the right product at the right price and at the right time for customers to want to buy.

This chapter is simply about gaining more information and understanding as it relates to your idea. The author has listed out steps to follow on how to deepen your understanding:

i.                     Begin to create your vision.

ii.                   Keep your forward momentum.

iii.                  Research the reality.

iv.                 Network as if your life depends on it .

v.                   Ask, listen and evaluate.

vi.                 Ask the right question.

vii.                Be discreet.

viii.              Understand the competition.

ix.                 Research your customers.

x.                   Recognize that the final choice is yours.

xi.                 Document your travels.