CHAPTER SIX - SELLING AND MAKING MONEY

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No matter how good your product is, it will not sell itself. But whatever you do, the notion of selling should be ingrained into you, your business, your employees, and everything you do.
According to the author, the selling is what keeps the business going as a result, he has given us tips on how to go about it as follows:
1.       Understand the importance of selling.
2.       Sell, sell, sell.
3.       Focus on serving, not selling.
4.       Mention benefits not features.
5.       Ask and listen before you tell and sell.
6.       Understand that people like people like them.
7.       Press the flesh
8.       Promote, sell and promote some more.
9.       Persist, persist, persist.
10.   Set yourself a sales goal.
11.   Push your prizes up, up, up.
12.   Speak up and be noticed.
13.   Look for targeted media opportunities.
14.   Count the hits, not the misses.
15.   Become an implant
16.   Charge up your customer conveyor belt.
17.   Create customer delight.
18.   Categorize your customers.
19.   Ask for referrals.

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