CHAPTER FIVE - SETTING UP THE BUSINESS

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This chapter has to do with the reality of your idea. All that you have written down in your business plan comes alive into a trading business with premises, actual employees, real technology, and finally a product or service that your customers can buy.
Before this phase can be a real success, the following must be noted:
1.       Name your venture.
2.       Invite your player to your party.
3.       Get professional advice.
4.       Refine your offering
5.       Build the customer experience.
6.       Map it out from cradle to grace.
7.       Scrutinize your spending.
8.       Get your hands dirty.
9.       Immerse yourself in the business.
10.   Keep your focus.
11.   Work smart, not hard.
12.   Consider the alternative.
13.   Keep negative emotions at bay







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