ZERO TO ONE BY PETER THIEL

 

If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

The writer begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or silicon valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else already knows  how to do takes the world from 1 to 0, adding more of something familiar. But when you do something new, you go from 0 to 1. Tomorrows champions will not win by competing ruthlessly in today’s market place. They will escape competition altogether, because their business will be unique

Zero to One presents at once an optimistic view of the future of progress of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places. 

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